Crypto Exchange · New Zealand
Crypto Exchange: 472 Signups in 7 days. What it means for New Zealand businesses.
This result was delivered for a crypto exchange in Global. New Zealand businesses facing a similar growth problem can run the same playbook.
Original case study: Global · Client name withheld by NDA
472
Signups in 7 days
$3.31
Cost per signup (CPA)
$2.50
Blended CPC after organic
7 days
Campaign window
Free audit within 24 hours · No sales call · All assets owned by you
Why it applies here
The problem this solved isn't Global-specific.
A crypto exchange needed a fast signup push without the account bans and wasted spend that generic paid campaigns trigger in the category. A compliance-first paid campaign, run in parallel with an organic creative layer, delivered 472 signups in a 7-day window at $3.31 CPA and cut blended CPC to $2.50.
The channel mix and execution model behind this result apply directly to New Zealand businesses with a comparable growth problem, the diagnostic process doesn't change by market, only the local specifics do.
In New Zealand, paid campaigns that lean on proof and plain evidence outperform aggressive sales-style creative, the market rewards restraint.
A small, tightly connected market where local reputation and word-of-mouth carry outsized weight, Google reviews and local SEO tend to outperform paid ads on trust alone.
Serving businesses across Auckland, Wellington, and Christchurch, and remotely.
KEY TAKEAWAY
In crypto and Web3, compliant paid creative and organic trust-building are not separate workstreams, they are the same campaign. Paid alone risks a shutdown; organic alone is too slow for a launch window. Running both together is what makes the CPA and CPC numbers work.
Transparent pricing
Public pricing. No sales call required.
Same operator, same process, for New Zealand businesses. No calls required to get a number.
Starter
GBP management, local SEO, 2 blog posts/month, monthly report and strategy call.
Growth
Everything in Starter. 4 blog posts, newsletter, social content calendar, bi-weekly calls.
Authority
Everything in Growth. 6 blog posts, paid media management, AEO/GEO, weekly calls.
3-month minimum · You own every asset · Month-to-month after
Common questions
This result, answered for New Zealand.
Was this case study for a New Zealand business?
No. This specific engagement was for a crypto exchange in Global, named clients are withheld by NDA. What's shown here is the strategy and result. Opere18 applies the same approach for New Zealand businesses facing a similar problem, adapted to local market conditions.
How does this build trust in a market the size of New Zealand
A small, tightly connected market where local reputation and word-of-mouth carry outsized weight, Google reviews and local SEO tend to outperform paid ads on trust alone. which is why evidence and reputation do more work here than aggressive sales messaging, results speak louder in a tightly connected market.
How much does this cost for a New Zealand business?
Opere18 publishes its pricing: Starter is $1,000/month, Growth $2,000/month, Authority $3,000/month, with a 3-month minimum and month-to-month after. No sales call is required to get a number.
Is this delivered remotely for New Zealand businesses?
Yes. The engagement is fully remote, and every asset created, content, campaigns, reports, is owned by you, not licensed back from an agency.
Will results look identical to this case study?
No two businesses, markets, or starting points are identical, so results vary. What transfers is the strategy: the diagnostic process, the channel mix, and the execution discipline that produced this result get applied to your New Zealand business's specific situation.
Want a 472 result for your New Zealand business?
Free 24-hour audit. Site, GBP, rankings, competitors, reviewed and sent as a Loom. No sales call. No pitch. You keep the findings.
ratish@opere18.com · 24-hour turnaround · No obligation