CleanTech · EV · Seed to Series A
Fractional CMO for CleanTech & EV SaaS.
Senior marketing for climate, energy, and mobility SaaS, without the $200K full-time hire. Hardware-plus-software GTM, demand gen for technical buyers, and positioning tied to ROI. Live in 18 days.
24-hour audit turnaround · No pitch · From $1,000/month
A fractional CMO for CleanTech and EV SaaS is a senior marketing leader who sets strategy and owns execution part-time, hardware-plus-software positioning, demand generation for technical and procurement buyers, and content, so climate, energy, and mobility companies get CMO-level growth leadership without a full-time hire. Opere18 delivers it from $1,000/month, month-to-month.
Clicks · 139 leads
EV SaaS platform on $47K managed Google Ads spend
Ad spend managed
Search + display for an EV/mobility SaaS, US audiences
Users acquired
Cross-vertical demand engine, FinTech SaaS, Google Ads + display
Organic page views
Content engine, 400K to 4M+ organic, $0 paid — compounds
Real client outcome on an EV SaaS platform. See the EV SaaS case study.
The three options
Fractional CMO vs full-time CMO vs agency.
| Fractional CMO | Full-time CMO | Agency | |
|---|---|---|---|
| Cost | From $1,000/mo | $180K–$250K/yr + equity | $5K–$15K/mo retainer |
| Time to start | ~18 days | 2–4 months to hire | 4–8 weeks onboarding |
| CleanTech depth | Hardware + software GTM | Deep, but one hire | Varies by account team |
| Buyer complexity | Fleet, ops, procurement | In-house knowledge | Often generic B2B |
| Seniority | CMO-level, hands-on | CMO-level | Mixed, often juniors execute |
| Who executes | The same senior operator | Needs a team under them | Account managers |
Related industries: FinTech · Healthcare SaaS · SaaS.
The CleanTech gap
Translate technical value into pipeline.
CleanTech and EV SaaS sell into complex buyers, fleet operators, ops teams, procurement, sometimes public bodies, with long cycles and a hardware-plus-software story. Founder-led marketing struggles to translate technical value into pipeline. A fractional CMO owns the whole motion, without a $200K+ full-time hire.
Sustainability is a positioning edge only if the message connects mission to hard ROI. A fractional CMO builds demand gen that speaks to both the climate case and the unit economics, and is accountable for pipeline, not just awareness.
Pricing starts at $1,000/month, month-to-month after an initial 3-month engagement. You own every asset — campaigns, content, data. No agency lock-in, no equity, no full-time overhead.
What it covers
Hardware + software GTM
A go-to-market that carries both the product and the platform story to technical and commercial buyers at once.
Demand gen & paid
Google and paid channels run with senior judgment for fleet, ops, and procurement buyers. Qualified pipeline, not vanity clicks.
Positioning & ROI
Mission-driven positioning tied to hard ROI, so sustainability is a reason to buy, not just a tagline.
Content, SEO & AEO
A compounding organic engine: research-backed content, on-page SEO, and AI-search (AEO/GEO) visibility for a technical category.
Fractional CMO for CleanTech: FAQ
What does a fractional CMO for CleanTech or EV SaaS do?
A fractional CMO for CleanTech and EV SaaS sets marketing strategy and owns execution part-time: hardware-plus-software positioning, demand generation for fleet and procurement buyers, content, and reporting. You get CMO-level leadership accountable for pipeline, without a full-time hire.
How much does a fractional CMO cost for a CleanTech company?
Opere18 fractional CMO engagements start at $1,000/month and scale to $3,000/month, month-to-month after an initial 3-month term. A full-time CleanTech CMO typically costs $180,000–$250,000 per year plus equity.
Why is CleanTech and EV marketing harder than typical B2B?
CleanTech and EV SaaS combine a hardware and software story, technical buyers, long procurement cycles, and a mission that has to connect to real ROI. It needs senior marketing that can translate complex value into pipeline, not generic B2B campaigns.
When should a CleanTech startup hire a fractional CMO instead of a full-time CMO?
Hire a fractional CMO from pre-seed through Series A, when founder-led marketing has stalled but pipeline does not yet justify a full-time CMO salary. Move to full-time once marketing is a predictable, scaling channel that needs a dedicated in-house team.
Fractional CMO vs agency for CleanTech: which is better?
An agency sells hours and often runs generic playbooks under a senior name. A fractional CMO is a single senior operator accountable for the whole system and your pipeline into technical and procurement buyers. For early-stage CleanTech, fractional usually wins.
Free 24-hour audit for CleanTech founders.
Positioning, funnel, paid, and organic, reviewed and sent as a Loom. No sales call. No pitch. You keep the findings.
ratish@opere18.com · From $1,000/month · 24-hour turnaround