Services
Everything your fractional marketing director runs. One retainer.
Strategy, execution, and accountability across every channel, not standalone tasks handed off to freelancers.
SEO Content Engine
Research-backed blog posts published monthly, optimized for the keywords your ideal clients search. Builds authority that compounds indefinitely.
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WHY IT MATTERS
Organic search is the only channel that compounds. Every piece of content you publish becomes a permanent asset driving traffic without additional spend.
WHAT'S INCLUDED
Google Business Profile
Full GBP management, weekly posts, review guidance, photo updates. The highest-ROI local SEO channel for small service businesses.
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WHY IT MATTERS
For local service businesses, GBP drives more qualified leads per dollar than almost any other channel. Most businesses set it up once and never touch it again.
WHAT'S INCLUDED
Content & Social
Blog, email, and social content, written, scheduled, and systematically repurposed across every channel your audience uses.
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WHY IT MATTERS
Your audience is spread across multiple channels. One piece of content, systematically repurposed, is how you stay consistent without burning out.
WHAT'S INCLUDED
Paid Media
Google Ads, Meta Ads, LinkedIn Ads, strategy, execution, and optimisation. From $1K to $15K+ monthly budgets across B2B and B2C.
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WHY IT MATTERS
Paid media done well is the fastest way to qualified pipeline. Done wrong, it's the fastest way to burn cash. A fractional marketing director brings senior judgment to every campaign decision, not a junior account manager following a checklist.
WHAT'S INCLUDED
AEO / GEO Optimisation
Optimising for AI-driven discovery, Google AI Overviews, Perplexity, ChatGPT search. Visible where buyers search now. And where they'll search next.
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WHY IT MATTERS
AI search is already changing how people find businesses. The brands optimizing for this now will own the visibility that others lose.
WHAT'S INCLUDED
Analytics & Reporting
GA4, GTM, dashboards, and monthly reports in plain English. Know what's working, what isn't, and what to prioritize next.
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WHY IT MATTERS
Most marketing relationships die because clients can't see what's happening. Clear reporting and a direct conversation every month means nothing gets missed.
WHAT'S INCLUDED
Not sure what your business actually needs?
That's the first job of a fractional marketing director. The free audit identifies priorities, before any retainer starts.