Transparent pricing
Fractional Marketing Director Pricing
CMO-level marketing leadership, published up front. No sales call to see a number, no agency markup, no junior doing the work.
No pitch · No agency lock-in · 24-hour turnaround
The alternatives
What marketing leadership actually costs
Before the number, the alternatives:
| OPTION | COST | WHAT YOU GET |
|---|---|---|
| Full-time CMO | $150,000+/yr | One salary, benefits, 3-month ramp before results |
| Marketing agency | $5,000–$10,000+/mo | Priced for companies 10x your size, junior execution, you chase them |
| Freelancer | Varies | Completes tasks, does not own the outcome |
| Opere18 | From $1,000/mo | One senior operator who leads strategy, execution, and accountability |
The fractional model fills the gap: senior leadership, a fraction of the cost, one person who owns the result.
Monthly retainers
Monthly retainer plans
Public pricing. No sales call required. You own every asset built.
| DELIVERABLE | Starter $1,000/mo | Most chosen Growth $2,000/mo | Authority $3,000/mo |
|---|---|---|---|
| SEO blog posts + backlinks | 4 / month | 8 / month | 12 / month |
| Webpages (built into your site) | 2 / month | 4 / month | 6 / month |
| Social posts (all channels) | 4 / month | 8 / month | 16 / month |
| Graphic design | ✓ | ✓ | ✓ |
| Google Business Profile | ✓ | ✓ | ✓ |
| Performance reporting | ✓ | ✓ | ✓ |
| AEO / GEO optimisation | — | Foundation | Advanced |
| Paid media management | — | — | ✓ |
| Video content (all channels) | — | — | ✓ |
| 3-month minimum · You own every asset. | Start free audit → | Start free audit → | Start free audit → |
3-month minimum · You own every asset · Ad spend not included in paid media plans · Reporting cadence agreed per client
Flexible engagements
Need something specific, not a retainer?
Not every business is ready for a monthly engagement, and that is fine. I take select short-term and project work: a marketing audit, a launch, a site migration, a one-off campaign build.
Project work is scoped and fixed up front, and paid in advance. No 3-month commitment, no retainer. When the project is done, you own everything built.
Simple terms
Simple terms, in writing
Retainers: a short engagement agreement is signed before we start. It covers the 3-month minimum and the exact metrics Opere18 is accountable to.
After 3 months: month-to-month with 30 days' notice. Most clients renew into a second cycle once the system is producing.
Project work: scoped and paid in advance. No ongoing commitment.
You own everything. Every asset, page, and account stays with you if you leave.
Pricing questions
Pricing questions
How much does a fractional marketing director cost?
+Why a 3-month minimum?
+What happens after 3 months?
+Do I sign a contract?
+Do you offer one-off or project work?
+Can I pause?
+What if it's not working?
+How is this different from hiring a freelancer?
+See what your marketing should cost
Start with a free audit. No pitch, no obligation. You'll get a clear read on what to fix first, whether or not we work together.
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