Methodology
The 18-Day Launch Stack.
A structured 18-day sprint from audit to live system, then month-over-month compounding.
Audit
Days 1–3Site, GBP, keyword rankings, paid media, and competitor positioning reviewed in full. No assumptions, every recommendation that follows is grounded in data from this phase.
Google Search Console + GA4 analysis, GBP completeness check, local keyword opportunity mapping, competitor backlink and content analysis, paid media account audit if applicable. Delivered as a structured findings document and a 5–7 minute Loom.
Strategy
Days 4–690-day marketing roadmap built directly from audit findings. Channel prioritisation, quick-win identification, and success metrics agreed before execution begins.
What gets worked on first, why, and what success looks like at 30, 60, and 90 days. This document governs everything that follows, not a proposal, not a pitch. A plan you can hold Opere18 to.
Build
Days 7–12The infrastructure gets built: content systems, GBP optimisation, campaign architecture, landing pages, tracking. Everything needed to run, before anything goes live.
SEO content briefs drafted and approved, GBP fully optimised, Google Ads campaign structure built and reviewed, tracking configured in GA4 + GTM, reporting dashboard live. One 45-minute onboarding call. That's your only required input.
Launch
Days 13–16Everything goes live. Content publishing begins. Campaigns activate. GBP posts publish. The system starts running.
Campaigns set to active, content scheduled and publishing, GBP posts active, paid media spend begins. Initial performance data collected within 48 hours of launch for early signal validation.
Measure
Days 17–18First results reviewed. Baseline established. Monthly reporting cadence set. You know what's working, and what gets refined, from day one.
First performance review: impressions, clicks, CTR, keyword movements, ad performance vs. benchmark. Monthly report template established. Next 30-day priorities locked and confirmed.
Compound
Month 2 onwardThe system runs. Strategy refines as data accumulates. Results compound month over month, with 30 minutes of your time.
Every month: strategy call completed, content published, GBP managed, report delivered. The only input required from you is reviewing content before it publishes and showing up to the monthly call. Everything else runs without you.
Common questions
Frequently asked questions.
What does a fractional marketing director actually do?
They own the marketing function, setting strategy, managing channels and vendors, overseeing content and campaigns, and accountable for pipeline results. Not completing tasks handed to them, but deciding which tasks matter and making sure they happen. Opère18 combines that senior leadership with AI-powered execution tools for faster, higher-quality output.
Is this right for a solo consultant?
Yes. Solo consultants and small professional service firms are exactly who this is built for. If you're operating without an internal marketing team and need consistent SEO, Google visibility, and lead generation, this is designed for your situation.
How long before I see SEO results?
Most clients see meaningful keyword movement in weeks 4–8 and measurable traffic growth by month 3. GBP optimization often shows results in 2–3 weeks. Honest expectations from day one.
Do I need to be involved day-to-day?
No. One 45-minute onboarding call, one monthly strategy call, and a quick content approval. That's the full time commitment. Everything else runs without you.
What makes this different from a regular agency?
Agencies deliver services. A fractional marketing director owns the outcome. You work directly with one senior operator, not an account manager relaying briefs, who sets the strategy, manages the execution, and is accountable for results. Wharton-certified, 10+ years experience, and AI tooling that delivers at agency speed without the agency markup.
How is this different from hiring a freelancer?
A freelancer completes tasks. A fractional marketing director owns the function, strategy, vendor management, accountability, not just execution. One person responsible for the entire marketing outcome.
What if I'm not satisfied?
After the initial 3-month commitment, exit with 30 days' notice. No lock-ins, no penalties. You stay only because you see the value.
What happens if I want to cancel?
After the initial 3-month commitment, 30 days' notice. No fees, no penalties. Everything built stays with you.