Paid Media
Ads that earn more than they cost.
Google, Meta, LinkedIn, strategy, execution, and optimization. Senior judgment on every campaign decision, from $1K to $15K+ monthly budgets.
WHAT'S INCLUDED
WHY IT MATTERS
Paid media done well is the fastest path to pipeline.
Done wrong, it's the fastest way to burn cash. The difference is senior judgment on every campaign decision, targeting, creative, bids, landing pages. Most agencies hand your account to a junior once onboarding ends. That's not how this works.
HOW IT WORKS
01
Strategy & Build
Audience research, campaign architecture, creative brief, tracking setup. Built to convert from day one, not after months of learning.
02
Optimize Weekly
Bids, budgets, creative performance, audience signals reviewed every week. Catching waste early is how you keep ROAS healthy.
03
Report & Iterate
Monthly plain-English report with results vs targets. Strategy call to align on next month. No dashboards to learn.
FREQUENTLY ASKED
What is the minimum ad budget you work with?
Opere18 works with budgets from $1,000/month per platform. Below that, the data volume is too thin for meaningful optimization and results are unreliable.
Which ad platforms do you manage?
Google Ads (Search, Display, YouTube, Shopping), Meta Ads (Facebook + Instagram), and LinkedIn Ads. Opere18 recommends platforms based on your audience and goals, not internal preference.
How quickly can you launch campaigns?
Strategy, account setup, creative brief, and tracking verification typically takes 5–7 business days. Rushing this phase creates problems that take months to fix.
Do you handle the creative or do I provide assets?
Opere18 handles creative direction and copy. For image and video assets, Opere18 either briefs your team or sources/produces them depending on the engagement scope.
OFTEN PAIRED WITH
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